3,276 MOVIE AGENTS. THE BIG 6 (The Key is 5% Packaging not 10% Talent. My Agency is #2)
by Dov S-S Simens on October 3, 2019
POWERFUL MOVIE AGENTS:
(William Morris Endeavor, Creative Artists Agency & International Creative Management are mega-packaging agencies)
What is a Packaging Agent and how is it different from a Talent Agent or a Literary Agent?
Simple. Packaging Agents get 5% commission.
Talent & Literary Agents get 10-15% commission.
So why would anyone want to be a Packaging Agent?
Answer: A Talent Agent gets his/her client (West Coast: the actor… East Coast: the Thespian) a gig and then makes 10-15% commission.
Thus, assuming you’re an actor, and your agent gets you a deal for $200K then the agent makes $20K-$30K.
However, if your agent packages you in a movie/tv project (actors, script, budget, director, etc), that he or his agency represents all the talent (Writer, Director & Actors) and sells the entire package to Warner Bros, or HBO, or Paramount with a $50 Million then the agent, with 5% commission or $2.5M… 10.5 times larger than just $200K.
Hmm? $20K for Talent Agent at 10% or $2,500K for Packaging Agent.
$20,000 vs $2,500,000 AGENT COMMISSION (Pick One)
Let’s talk big commissions.
And I guarantee you that agents like big commissions.
Packaging Agents vs Literary Agents
(William Morris combined with Endeavor 6 years ago to form the 2nd largest packaging agency… WME)
Basically, if the Agent is part of a large agency that represents many marketable Writers, Directors & Actors then he/she can package and put together a Writer/Script ($300,000), with a Director ($1,000,000), along with 2 names, Actor #1 ($5,000,000) and Actor #2 ($1,000,000) and create a $40,000,000 Movie Package.
The major 6 studios each finance/distribute 15-25 big-budget feature film per year.
And 15-25 Movie packages alone, from just these 6 distributors combined, could easily amount to $500,000,000.
Now, if the agent was getting solely 10% he/she would get 10% of $300,000 (Writer), $1,000,000 (Director) and ($6,000,000) 2 Actors, which totals $7,300,000.
And 10% of $7,300,000 is $730,000.
This is a good commission.
However, once again, if the entire Movie Package has a budget of $40,000,000.
And 5% of $40,000,000 is $2,000,000.
In my book $2,000,000 is a nicer check to get than $730,000… but I ain’t gonna quiver.
You now have a little insight into why certain agencies talk Packages and certain Agents talk Actors or Stars.
Welcome to Hollywood,
(“This is the affordable alternative to those 4 year $200-300K film schools …. https://www.webfilmschool.com/streaming-film-school/”)
THE 6 HOLLYWOOD PACKAGING AGENCIES WITH 3,276 AGENTS:
To be a Packaging Agency you need 100-500 agents representing 1,000-2,000 artists with at least 15% of them being Big-Name Actors, Writers or Directors.
Here are the 6 that qualify.
(ONE) CREATIVE ARTISTS AGENCY (aka: CAA)….
(TWO) WILLIAM MORRIS ENDEAVOR (aka: WME)…
(THREE) INTERNATIONAL CREATIVE MANAGEMENT (aka: ICM)…
(FOUR) UNITED TALENT AGENY (aka: UTA)…
(FIVE) AGENCY PERFORMING ARTISTS (aka: APA)…
(SIX) PARADIGM AGENCY…
The above six agencies have 3,276 agents combined… Surely you can find one to listen to your 3-minute pitch.
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