SELF DISTRIBUTION: DIGITAL GOLDMINE (16 VOD Platforms)
by Dov S-S Simens on August 3, 2015
VOD HAS MADE SELF DISTRIBUTION FINALLY REALISTIC:
Yes, the dream of every filmmaker is to make a “no-Budget”, “micro-Budget” or “low-Budget” feature film like “Blair Witch”, or “pi”, or “Paranormal Activity” or “Tangerine” and get it into Sundance, Toronto or Tribecca for a premiere.
Receive a standing ovation and conclude during the next 15-minutes with a distributor bidding-war, in the theater’s lobby, for your baby.
Then… 6 months later, upon theatrical distribution, go on the promotion tour; enjoy tv & press; pig out at 5-Star hotel room service (careful, to much shrimp & escargot, gives the runs) ; languish in the limelight; and expand your “15-Minutes” by talking next project (likely won’t happen) but take the big check for doing Part 2 and hope that your baby becomes a Franchise like “Saw”
Go for it. It is a good gameplan. However, the likelihood of this is not good…
Again… Go-For-It but do not Bank-On-It.
CAVEAT: “Do not (I repeat, Do Not) finance your movie by taking out a 2nd Mortgage on your house thinking you will repay it from profits”
This is the 21st Century and back to VOD: But, with today’s numerous VOD Platforms, and more emerging monthly, even if you don’t get into Sundance, Toronto or Tribeca and you don’t obtain a theatrical distribution deal but you made your feature film on a true “no-micro-low-Budget” ($10K-$100K) you have a solid chance of recouping your money plus profit by going directly to these VOD (Video On-Demand) Platforms.
An excellent article written (see link below) by MOVIEMAKER MAGAZINE, written by Erin Trahan, outlines the platforms, there revenue splits and categories…. IT IS A MUST READ.
3 ON-DEMAND PLATFORM CATEGORIES:
First, you should know the VOD Phrases/Categories/Terminology and understand what is (1) AD-SUPPORTED, (2) DEVICE-FRIENDLY, (3) DRM, (4) GEO BLOCKING, (5) MULTI-SCREEN GROSS, (6) MULTICHANNEL VIDEO PROGRAMMING DISTRIBUTOR, (7) PAY-PER-STREAM/DOWNLOAD, (8) RENT TO OWN/DOWNLOAD , (9) PRICE SETTING & (10) SUBSCRIPTION.
Second, there are three categories of On-Demand Platforms.
(ONE) AGGREGATORS: ie. Distribber, Orchard, etc.
(TWO) DESTINATION: ie. Fandor, Hulu, Netflix, etc.
(THREE) TRAVELING: Distrify, Reelhouse, Vimeo On-Demand, etc.
16 ON-DEMAND PLATFORMS:
(1) AMAZON INSTANT VIDEO
(5) iTunes STORE
(12) VIMEO ON DEMAND
(14) THE ORCHARD
Again: Read this MOVIEMAKER MAGAZINE article it is superb.
Hello, I’m Dov Simens.
I’ve taught filmmaking for 25 years.
My 3 Film School programs (Live, DVD or On-Demand) are affordable, honest and available at…
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